Tablet sales skyrocketing
The latest predictions from researcher IDC show a continuing increase in tablet sales from the end of 2012 all the way through 2016, according to the company’s latest Worldwide Quarterly Tablet Tracker.
IDC raised its estimate for the total number of tablets to be sold worldwide in 2012 from 117.5 million to 122.3 million in today’s release, on the basis of strong demand for the Apple iPad mini and growing Android sales numbers. The company also raised its 2013 prediction from 165.9 million units to 172.4 million, and its 2016 figure from 261.4 million to 282.7 million.
“Android tablets are gaining traction in the market thanks to solid products from Google, Amazon, Samsung, and others. And Apple’s November iPad mini launch, along with its surprise refresh of the full-sized iPad, positions the company well for a strong holiday season,” said IDC tablet research director Tom Mainelli in a statement.
Nevertheless, the relative market shares of the two leading platforms will both decrease slightly as time goes by, according to IDC. By 2016, the company’s researchers said, Android and iOS will both surrender minor amounts of market share to Windows, which will account for 10.3% of sales at that time.
Email Jon Gold at email@example.com and follow him on Twitter at @NWWJonGold.
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